Many marketers and company owners flunk to get proper outcomes through their search engine optimization efforts. Well, this might be because they’re falling prey to common SEO mistakes. In this context, we’ll share with you the SEO pitfalls that you must forgo to get fine results in 2022 and beyond.
1. Not setting clear SEO goals: Many company owners and marketers run campaigns without having any
goals. They think that performing this strategy will intensify their traffic,
which in turn will increase their sales. But the problem is, things are not
always quite that simple. To let your efforts pay off, you need to understand
what you want to achieve because without maintaining clear goals, you’ll only
come out with a bunch of vanity metrics and not much else.
2. Ignoring search intent: Search intent is a classified ranking factor that affects SERP
results. Google services sites whose content satisfies the search intent for a
given query. It refers to the ultimate motivation behind a user’s search. You
have to unravel what a user wants to get when searching that query on Google.
If you are not able to fulfill the searchers’ intent, you won’t be able to rank
for very long.
3. Overlooking mobile traffic: If you don't have a mobile-friendly site or the mobile search is
not part of your SEO strategy, then you might be leaving money on the table.
Nowadays, more than 60% of all traffic comes from mobile devices and that’s why
Google tends to support mobile-friendly websites. A good mobile-friendly
website with a high page speed is the most important ranking factor. Don't
ignore this factor if you want to increase your organic website traffic.
4. Carrying on with old-school SEO best practices: Google is constantly boosting its search
algorithm which also leads to changes in SEO. If you want to survive on the top
of Google search engines, then you need to keep yourself updated and use modern
strategies. Presently, old-school methods such as keyword stuffing and private
blog networks are greeted with retributions rather than rankings. That’s why
you should hold yourself updated and keep an eye out for new updates in the
industry.
5. Buying backlinks: According to Google, buying links doesn't boost your rankings,
rather you might end up with a penalty from Google which is not only wasting
your money but also potentially spoiling your website’s chance to rank on
search engines. If you still want to buy links, then it's advised to hire an
SEO provider that can acquire top-tier links in your niche without breaking any
of Google’s rules.
6. Overlooking content formats other than text: Nowadays, video content formats are in the
highest demand because it takes less time to rank on Google and YouTube than
text-based content does. Many users prefer watching videos over reading. That’s
why you’re likely to see more videos on social media feeds as well as on Google
search engines.
7. Ignoring branded SEO & EAT: SEO is not just about ranking high on
Google, it's also about creating a trustworthy brand. Google supportive sites
are genuine, trusted, and popular which is also known as Google’s E-A-T
(expertise, authority, and trust) concept. Make sure that your search engine
strategy includes ways to increase brand-related searches. Try to get promoted
in top media publications by providing information about your company, like
location, author bios, recognitions, and awards won on different platforms.
To get the best outcomes from your SEO efforts and to rank higher on Google, you’ll have to forgo the seven oversights detailed above.
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