Keyword research has been the primary and biggest aspect of any SEO solution. A well-rounded, powerful keyword research strategy will assist you to recognize the high-traffic, low-competition keywords that are not only relevant to your business and audience but also help generate marketing-qualified leads (MQLs) and revenue.
Here are the six most common keyword research mistakes that SEO experts should avoid.
Avoiding long-tail keywords
Head keywords might have a lot further search traffic than long-tail keywords, but it is barely a good strategy to only go after head keywords. That's because these keywords are unlikely to rank. They also don’t exemplify high commercial intent. So if your keyword strategy is formulated entirely with head keywords, then you might have to struggle with traffic as well as ROI.
At the same time, also be conscious to focus only on long-tail keywords because websites are also rewarded with high search results if they show authority on an entire topic. Therefore, maintaining the right balance between head keywords and long-tail keywords is the key to a good SEO solution.
Ignoring actual SERP results
SEO providers take a lot of time in keyword research tools to formulate a powerful keyword strategy. Well, many of them completely ignore SERP results. That’s a big misstep that you must always forgo.
By examining the actual SERP results, you get to know the actual and the real-time status of a keyword, the pages that Google is ranking higher for a particular keyword, and how Google is analyzing the search intent of a keyword. Never undervalue the significance of analyzing SERP results when formulating a keyword strategy.
Choosing low-trending keyword phrases
Creating high-quality and well-optimized keywords is a significant investment of time and money. Don't waste your efforts on a keyword that is down-trending at a rapid pace. Whereas, you can invest your time and money in evergreen keywords that can consistently drive traffic and revenue for years to come.
Focusing on irrelevant keywords
During the research, you will come across numerous keywords that have a high search volume. However, pick keywords that are related to your business, business goal, target audience, and commercial intent.
Before confirming them, ask yourself whether they are relevant to your target audience and business goals or not. Also, will it help to drive MQLs and SQLs? If not, then the keywords are irrelevant to you, despite the high search volume they might have.
Ignoring search intent
Correct Search intent is a key part of building an effective keyword strategy. No matter how well your website content is, it will not reverberate your audience or generate engagement and revenue for you if it does not resemble the searcher’s intent.
Before confirming them, make sure to interpret the types of search intent each keyword represents. The search intent could be of the succeeding types:
Informational — TOF
Commercial investigation — MOF
Transactional — BOF
Ignoring competitor analysis
Competitor analysis is extremely effective when it comes to research and developing a well-rounded strategy. Ignoring this procedure is one of the biggest mistakes you can make.
Make sure that you analyze your competitors’ websites, their content, and the keywords that they are targeting. More important is to know their best-performing pages and try to observe their strengths and weaknesses.
A thoroughly conducted strategy is the foundation of an effective SEO program. However, the foundation crumbles if you make too many mistakes while conducting keyword research.
We hope that this content assists you to avoid the common mistakes that many SEO experts make. If you have any issues regarding the above information or just about SEO services in general, please reach out to us!
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