Google Trends is an extremely useful and independent tool that distributes statistics and other data regarding the popularity of specific search terms on both Google and YouTube. There are multiple reasons why it has become such an outstanding source for big data research and applications. It further provides a platform to scrutinize consumers’ search information by offering extensive statistics on search data. This trend is easy to use, not only when it comes to collecting data but also when providing options for comparison.
Searching for a particular product/service is an
indicator that a user is likely to purchase those, too. There’s a valid
correlation between a customer’s willingness to sweep the Web and making a
purchase. An individual's pre-existing knowledge plays a vital role during the
search itself, and eventually, in the final decision making. The more a
consumer knows, the better their search activities become. Business proprietors
who are thinking to maximize sales can use Google Trends to win a high rank on
the search engine results page. But the foremost thing is, you need to know how
to use it.
1. Analyze Keyword Volume Trends
Google Trends collects the keyword’s trending volume
over the last year and helps you avoid keywords that are trending poorly.
Finding proper keywords that are growing in popularity means getting a step
ahead of the pack and enabling you to create posts around the industry-relevant
keywords that people are searching for.
2. Look for
Related Keywords
Another powerful feature of this strategy is its
unique ability to suggest related keywords that are growing in popularity. Like
think of a core term in mind; search for it, then scroll down to the “Related
Queries” table. You’ll see that this trend will bring up keywords close to the
related one you had searched for, as well as schedule them in order of
percentage popularity. Both the activities perform a great deal of heavy market
research lifting.
3. Note “Breakout” Keywords
At times, trends replace the percentage search volume
with the term “Breakout”. In that case, pay close attention to it because it
means that the keyword has boosted more than 5,000%. It doesn’t mean that the
keyword is overused and hard to rank for, but it's quite the opposite. You
should bounce on that keyword as quickly as possible because it might not have
become competitive yet.
4. Watch for Related Blog and Video Topics
It doesn’t stop there, this amazing strategy can
help you discover related keywords to a search, as previously discussed, and it
can also provide insight into related topics to consider for future content.
Once you’ve pointed to the specific keywords you want to rank for, you can
formulate a list of blogs, videos, or social media posts related to these
topics.
5. Go Local
with Optimization
One of the most fantastic features for
brick-and-mortar businesses that serve a local community. In a business, you
can utilize statistics on search activities to monitor, evaluate and even
foresee whether a product, service, or new idea will be adequate to a local
audience. Whether you reside in a similar country as millions of others, Google
Trends will demonstrate how search volume for this keyword varies from city to
city and state to state.
6. Don’t
Neglect New Keyword Ideas
Google Trends has arrows in its quiver, including
these five additional options.
● “Web Search (Default)”
● “Image Search”
● “News Search”
● “Google Shopping”
● “YouTube Search”
The outcomes found in this help to identify the
popular topics and queries from different portions of a potential market.
You’ll get an idea of the real-time data for searches that spiked in the last
24 hours. Try not to direct too much on keywords that are short-term blips.
7. Tap into LSI keywords
The acronym for LSI is “latent semantic index".
LSI is a computer program that has been developed to discover a wide range of
synonyms based on context. Google Trends can assist you with on-page SEO services by showing LSI keywords.
Let’s say you have written a post related to Bitcoin by utilizing “Related
Queries” and “Related Topics”. Well, Google will show you a catalog of terms
closely related to the core keyword. All you need to do is add these terms into
the posts in ways that make sense. As Google Trends evolves to be more
progressive and advanced, contextual factors will only become more pivotal.
With consumers and their trendy demands and Google
revamping its algorithm, we’re at the point when using Google Trends data has
become more valuable than ever. If you are ready to roll up your sleeves and
strive beyond the basic search, you will discover the unique insights that can
markedly revamp your SEO for the better. Contact the best digital marketing services to help you with the best SEO services available!
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