Many marketers and company owners flunk to get proper outcomes through their search engine optimization efforts. Well, this might be because they’re falling prey to the common SEO mistakes. In this context, we’ll share with you the seven common SEO pitfalls that you must forgo to get fine results in 2021 and beyond.
1. Not setting clear SEO goals
Many company owners and marketers run campaigns
without having any goals. They think that performing this strategy will
intensify their traffic, which in turn will increase their sales. But the
problem is, things are not always quite that simple. To let your efforts pay
off, you need to understand what you want to achieve because without
maintaining clear goals, you’ll only come out with a bunch of vanity metrics
and not much else.
2. Ignoring
search intent
Search intent is a classified ranking factor that
affects SERP results. Google services sites whose content satisfies the search
intent for a given query. It refers to the ultimate motivation behind a user’s
search. You have to unravel what a user wants to get when searching that query
on Google. If you are not able to fulfill the searchers’ intent, you won’t be
able to rank for very long.
3. Overlooking mobile traffic
If you don't have a mobile-friendly site or the
mobile search is not part of your SEO strategy, then you might be leaving money
on the table. Nowadays, more than 60% of all traffic comes from mobile devices
and that’s why Google tends to support mobile-friendly websites. A good
mobile-friendly website with a high page speed is the most important ranking
factor. Don't ignore this factor if you want to increase your organic website
traffic.
4. Carrying
on with old school SEO best practices
Google is constantly boosting its search algorithm
which also leads to change in SEO. If you want to survive on the top of Google
search engines, then you need to keep yourself updated and use modern
strategies. Presently, old-school methods such as keyword stuffing and private
blog networks are greeted with retributions rather than rankings. That’s why
you should hold yourself updated and keep an eye out for new updates in the
industry.
5. Buying
backlinks
According to Google, buying links doesn't boost your
rankings, rather you might end up with a penalty from Google which is not only
wasting your money but also potentially spoiling your website’s chance to rank
on search engines. If you still want to buy links, then it's advised to hire an
SEO provider that can acquire
top-tier links in your niche without breaking any of Google’s rules.
6. Overlooking content formats other than text
Nowadays, video content formats are in the highest
demand because it takes less time to rank on Google and YouTube than text-based
content does. Many users prefer watching videos over reading. That’s why you’re
likely to see more videos on social media feeds as well as on Google search
engines.
7. Ignoring
branded SEO & EAT
SEO is not just about ranking high on Google, it's
also about creating a trustworthy brand. Google supportive sites are genuine,
trusted, and popular which is also known as Google’s E-A-T (expertise,
authority, and trust) concept. Make sure that your search engine strategy
includes ways to increase brand-related searches. Try to get promoted on top
media publications by providing information about your company, like location,
author bios, recognitions, and awards won on different platforms.
To get the best outcomes from your SEO efforts and
to rank higher on Google, you’ll have to forgo the seven oversights detailed
above.
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