Well, In this article, we have brought out the six
most common keyword research mistakes that SEO experts should avoid.
1. Avoiding long-tail keywords
Head keywords might have a lot further search
traffic than long-tail keywords, but it is barely a good strategy to only go
after head keywords. That's because these keywords are unlikely to rank for.
They also don’t exemplify high commercial intent. So if your keyword strategy
is formulated entirely with head keywords, then you might have to struggle with
traffic as well as ROI.
At the same time, also be conscious to focus only on
long-tail keywords because websites are also rewarded with high search results
if they show authority on an entire topic. Therefore, maintaining the right
balance between head keywords and long-tail keywords is the key to a good SEO solution.
2. Ignoring actual SERP results
SEO providers take a lot of time in keyword research
tools to formulate a powerful keyword strategy. Well, many of them completely
ignore SERP results. That’s a big misstep that you must always forgo.
By examining the actual SERP results, you get to
know the actual and the real-time status of a keyword, the pages that Google is
ranking higher for a particular keyword, and how Google is analyzing the search
intent of a keyword. Never undervalue the significance of analyzing SERP
results when formulating a keyword strategy.
3. Choosing low-trending keyword phrases
Creating high-quality and well-optimized keywords is
a significant investment of time and money. Don't waste your efforts on a
keyword that is down-trending at a rapid pace. Whereas, you can invest your
time and money in evergreen keywords that can consistently drive traffic and
revenue for years to come.
4. Focusing
on irrelevant keywords
During the research, you will come across numerous
keywords that have a high search volume. However, pick keywords that are
related to your business, business goal, target audience, and commercial
intent.
Before confirming them, ask yourself whether they
are relevant to your target audience and business goals or not. Also, will it
help to drive MQLs and SQLs? If not, then the keywords are irrelevant to you,
despite the high search volume they might have.
5. Ignoring
search intent
Correct Search intent is a key part of building an
effective keyword strategy. No matter how well your website content is, it will
not reverberate your audience or generate engagement and revenue for you if it
does not resemble the searcher’s intent.
Before confirming them, make sure to interpret the
types of search intent each keyword represents. The search intent could be of
the succeeding types:
● Informational — TOF
● Commercial investigation — MOF
● Transactional — BOF
6. Ignoring competitor analysis
Competitor analysis is extremely effective when it
comes to research and developing a well-rounded strategy. Ignoring this
procedure is one of the biggest mistakes you can make.
Make sure that you analyze your competitors’
websites, their content, and the keywords that they are targeting. More
important is to know their best-performing pages and try to observe their
strengths and weaknesses.
A thoroughly conducted strategy is the foundation of
an effective SEO program. However, the foundation crumbles if you make too many
mistakes while conducting the keyword research.
We hope that this content assists you to avoid the
common mistakes that many SEO experts make. If you have any issues regarding
the above information or just about SEO
services in general, please reach out to us!
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