When we encounter that term, traditional marketing, most of us think of any kind of marketing that’s performed offline. Whether it’s through printed outlets or publishing platforms like television and radio, many people still prefer to stick to this marketing because it still guarantees results.
However, as the internet remains to pass over the
trajectory it’s been on for years now, the advancement of digital marketing
becomes an inevitability. We can see this in how several companies are now
relying predominantly on digital marketing.
Traditional Marketing
Besides broadcasted and published media, traditional
marketing involves the usage of channels like telemarketing and direct mail.
Printed outlets like journals, magazines, and newspapers are some of the best
means used by traditional marketing. We also can’t withhold the fact that many
of us still recognize billboards, posters, and window signs and displays.
Businesses continue to use fliers and pamphlets to
promote their services. Even trade shows still fall under this vast umbrella,
and without a doubt, people still do them and prosper a lot from them. This is
why traditional marketing can’t be considered dead.
Digital Marketing
Almost any kind of marketing performed using online
means can be deemed as digital marketing. This involves trusting SEO to rank
high for search engine searches, social media marketing, email marketing, the
creation and design of websites, among others.
Many firms use digital marketing precisely because
it empowers an almost equal opportunity for everyone to succeed. The ones that emerge with the best strategies
usually get their well-deserved rewards. Equally multiple enterprises love the
fact that these digital outlets tend to cost far reasonably while being
considered cost-effective.
DIGITAL MARKETING VS
TRADITIONAL MARKETING
TRADITIONAL MARKETING |
DIGITAL MARKETING |
Relies on popular
channels and other related platforms to conduct marketing communication. This
involves newspapers, television, referrals, billboards, magazines, etc. |
Uses of digital
outlets like email, search engines, websites, social media, and other channels
available on the internet |
Adapts slowly |
Adapts quickly |
Low engagement |
High engagement |
Tends to be
unchanging |
More vigorous |
Follows a systematic
approach when promoting and communicating |
More open to
customizations |
Has a limit, usually
a limited reach |
Simpler to promote
globally |
Normally depends on
only one-way communication |
Affords two or more
ways to communicate |
Ads are stagnant.
People have no choice but still, they have to view them |
People are given the
preference of whether they want to view the ad or not |
Tends to cost more |
Usually more
budget-friendly |
Results of the
campaign take a long time to account |
Quick results that
pave the way to better, quicker decision making |
Difficult to track
users and customers |
Somewhat manageable
to track users because analytics tools are readily available |
Ad tweaking, once set, becomes hard and close to
impossible |
Ads can be enhanced
with ease, formulating A/B testing always possible |
Naturally more
personal in its approach |
The lack of the need
for the marketers physical presence may make it hard to establish a more
intimate, person to person relationships |
Makes it tough to
interact with consumers or respond to their wants and queries quickly |
Websites and social
media marketing allow marketers to entertain more of their audience better |
Takeaways
However, Traditional marketing primarily depends on
standard channels like newspapers, television, and radio. On the other hand,
digital marketing is completely concerned with advertising through online
outlet channels. Even though digital marketing is gaining massive traction,
traditional marketing is still running strong. Except for a few departments,
traditional marketing has remained almost unchanged over the years. This
greatly differs from digital marketing, which is arguably a more vigorously
changing field. Conversion ratios and customer engagement are, altogether,
better when done through digital marketing means. Digital marketing is more prosperous
than traditional marketing and also wary to say that it’s the most effective
route because it’s both more productive and far more affordable.
Comments
Post a Comment