What Actually Makes Digital Marketing Different from Traditional Marketing?

 


When we encounter that term, traditional marketing, most of us think of any kind of marketing that’s performed offline. Whether it’s through printed outlets or publishing platforms like television and radio, many people still prefer to stick to this marketing because it still guarantees results.

However, as the internet remains to pass over the trajectory it’s been on for years now, the advancement of digital marketing becomes an inevitability. We can see this in how several companies are now relying predominantly on digital marketing.

 

Traditional Marketing

Besides broadcasted and published media, traditional marketing involves the usage of channels like telemarketing and direct mail. Printed outlets like journals, magazines, and newspapers are some of the best means used by traditional marketing. We also can’t withhold the fact that many of us still recognize billboards, posters, and window signs and displays.

Businesses continue to use fliers and pamphlets to promote their services. Even trade shows still fall under this vast umbrella, and without a doubt, people still do them and prosper a lot from them. This is why traditional marketing can’t be considered dead.

 

Digital Marketing

Almost any kind of marketing performed using online means can be deemed as digital marketing. This involves trusting SEO to rank high for search engine searches, social media marketing, email marketing, the creation and design of websites, among others.

Many firms use digital marketing precisely because it empowers an almost equal opportunity for everyone to succeed.  The ones that emerge with the best strategies usually get their well-deserved rewards. Equally multiple enterprises love the fact that these digital outlets tend to cost far reasonably while being considered cost-effective.

 

DIGITAL MARKETING VS TRADITIONAL MARKETING

 

TRADITIONAL MARKETING

DIGITAL MARKETING

Relies on popular channels and other related platforms to conduct marketing communication. This involves newspapers, television, referrals, billboards, magazines, etc.

Uses of digital outlets like email, search engines, websites, social media, and other channels available on the internet

Adapts slowly

Adapts quickly

Low engagement

High engagement

Tends to be unchanging

More vigorous

Follows a systematic approach when promoting and communicating

More open to customizations

Has a limit, usually a  limited reach

Simpler to promote globally

Normally depends on only one-way communication

Affords two or more ways to communicate

Ads are stagnant. People have no choice but still, they have to view them

People are given the preference of whether they want to view the ad or not

Tends to cost more

Usually more budget-friendly

Results of the campaign take a long time to account

Quick results that pave the way to better, quicker decision making

Difficult to track users and customers

Somewhat manageable to track users because analytics tools are readily available

Ad tweaking,  once set, becomes hard and close to impossible

Ads can be enhanced with ease, formulating A/B testing always possible

Naturally more personal in its approach

The lack of the need for the marketers physical presence may make it hard to establish a more intimate, person to person relationships

Makes it tough to interact with consumers or respond to their wants and queries quickly

Websites and social media marketing allow marketers to entertain more of their audience better

 

Takeaways

However, Traditional marketing primarily depends on standard channels like newspapers, television, and radio. On the other hand, digital marketing is completely concerned with advertising through online outlet channels. Even though digital marketing is gaining massive traction, traditional marketing is still running strong. Except for a few departments, traditional marketing has remained almost unchanged over the years. This greatly differs from digital marketing, which is arguably a more vigorously changing field. Conversion ratios and customer engagement are, altogether, better when done through digital marketing means. Digital marketing is more prosperous than traditional marketing and also wary to say that it’s the most effective route because it’s both more productive and far more affordable.

 

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