SEO stands for Search Engine Optimization. It is a part of Digital Marketing. If you don’t know what digital marketing is, in simple words digital marketing can be defined as online marketing. When a traditional business starts promoting its business online, it is called digital marketing.
It includes many other services like content marketing, web designing, social media marketing, pay-per-click ads and email marketing. And this type of marketing has been trending for quite some years ever since the whole digital India plan was implemented. We have also seen a significant increase in the number of web development companies in India because of digital marketing.
What is SEO?
Like we read before, SEO stands for search engine optimization and is one of the many services that come under digital marketing. It is the process by which the content in your website is filtered and new content is produced. This is done according to the prevailing internet trends to help your website rank better and higher in Google searches.
Why do we need SEO?
Since the internet is bursting with all kinds of information, often some information gets lost. SEO acts as your coast guard and prevents your website from getting lost in this huge ocean of information. With the help of its keyword optimization, it helps your website reach your target audience.
If you’re thinking about getting started with SEO, here are 4 different types of SEO services that you should look into:
1. On-Page SEO: The process of optimizing the content on your website is called on-page SEO or on-site SEO. This includes keywords, titles, descriptions, images and more. The three simple tips of on-page SEO are:
● Keyword research
● Optimizing metadata
● Performing internal linking
2. Off-Page SEO: Just like the name suggests, Off-page SEO means building your brand outside your website. It is all about creating exposure and trust for your brand. Off-page SEO mostly works with the help of link-building. Link-building is the process of getting other big and reputable websites to link back your website to you. The tips for off-page SEO are as follows:
● Asking other blogs and articles to pitch your website
● Conducting competitive research and finding out where the big and reputable websites are finding links that allow hyperlinks.
● By offering help to your reporters.
3. Technical SEO: The process by which search engines find your website and enhance the user experience. This includes search engine algorithms. The areas that need attention while handling technical-SEO are:
● Making sure a fast website speed
● Make your website compatible with all devices by allowing your customers to easily access your website from any device.
● Make sure you have a user-friendly URL.
4. Local SEO: Local SEO is a type of SEO service that focuses on promoting your website locally, within a region rather than making it national. It makes sure that your website makes an online presence in your community and promotes your services to your local customers. The benefits of local SEO are as follows:
● It is target-specific
● Is a much affordable option
● Ensure a greater opportunity to rank locally.
Digital Puzzle is the best digital marketing company in India that makes sure you get the best services. It works as a web developmentcompany as well as an SEO company. It includes services like Social Media Marketing, SEO Optimization, Paid Advertising, Email Marketing, Design & Branding and Website Development. Go check out the official website of Digital Puzzle to learn more about its services.
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