The fundamentals of logo designing lie around creating the perfect visual representation symbol that reflects your brand. It is the sole delineation of the basic principles and values of a brand. It gives the readers a context to evaluate the rest of the website, or the business as a whole. There are essentially 4 kinds of logos. They are:
● Lettermark: Typography-based symbol. Based entirely on brand initials or monograms.
● Wordmark: It focusing on incorporating the name of the brand into the logo
● Brandmark: These do not contain any letters or alphabets whatsoever. They are solely made up of pictorial representations.
● Combination mark: This is the most commonly used type of logo. It contains a mixture of both brandmark and wordmark logos.
Logos act as the initial face of interaction between the consumers and the brand. To simplify it, think of what happens when someone meets another person. They could evaluate a lot about their persona or character, based on their outer visual appearance.
When a consumer clicks on a website, they could tell a lot about what the company sells, and how professional it is, solely based on their logo. With the increase in digitalization, the online market has also raised competition. Every brand wants to grab attention, and look different for the best reasons. Creating a brand logo exclusive to your area of business can help extensively in that.
Some of the advantages of having an exclusive brand logo are as follows:
● Provides a great return on investment: Logos represent the face of your brand. Investing an amount of money over building a brand logo might seem like an unnecessary overhead expense. However, it provides a lot of advantages over time. Having a professional logo attracts potential customers. It also gives them a sense of idea as to what kind of service and quality to expect from the brand. A homemade, tacky, or unprofessional logo would otherwise give off a wrong meaning. A simple correlation would be, a person going to present in a meeting, in a casual pyjama set. It provides the wrong first impression and gives the audience a space to be visually judgemental.
● It builds trust between the consumer and business: A professional well-put logo gives the consumers a sense of assurity. It gives off a message that the running business has a great face value, and is trusted in the market.
● Caters to the needs of different social media platforms: As your business will grow, it will require digital advertisement across various social media platforms. Most of these platforms have different requirements and formats of media. Few small businesses tackle the situation by creating different similar versions of their brand logos each time. However, this affects the reliability and reputation of the brand in the business community. Taking assistance from a professional and building a versatile logo suitable for all platforms goes a long way.
● Projects professionalism: Having a great reputation in the business Industry is essential for all brands. The increase in digitalization has vastly increased the competition in the online market. To make your business stand apart and flourish in its respective field, it is important to stay on top. This can be achieved by maintaining a professional logo. It gives the audience a brief as to what they shall expect from the brand. Hence, it is a topmost priority.
A brand logo is like one of the tires of a bicycle. In order to keep moving forward, it must be functional. Logos hold superior importance in your business, hence it is extremely important to take assistance from a professional agency. Worried about where to go, who to trust? Worry no more! Digital puzzle got you!
Digital puzzle is a company of various digital professionals on board. They provide excellent services in the field of logo designing, web designing, digital marketing, etc. With them, you can get direct assistance from professionals in the industry. They help you bridge the gap between your audience and their needs. If you want to stand apart in this rushed world of digitalization, book an appointment with Digital puzzle today!
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