Progression Of Digital Marketing In India

 The whole coronavirus pandemic has taught the world how time functions online. From selling products and services online to buying them, the world has learned the ways of existing on the internet. There is huge competition in the online digital market in India. The basic approach of a brand reaching its consumers has shifted to the platform of digital marketing and social media services.

The world has evolved and adjusted based on marketing. The needs of consumers have changed over the years, and so have the ways of marketing. From radio to tv advertisements, to Instagram promotions, the internet has advanced its progress. The demographic ways of consumers existing within the social media communities have taught brands its ways of digital marketing. There are several advantages and disadvantages to the same. To progress with digital marketing services in India, we must be well acknowledged with its advantages and disadvantages.

According to statistics, over 59% of the world's population is using the internet. Contrary to the situations back in the 1950s, when less than 1% of the world's population was consumers of the internet. This depicts the extension of digital marketing in India over the past 2 decades.

The sector of digital marketing comes with advantages and disadvantages too. They are as follows:

ADVANTAGES-

●      Better engagement: It can significantly help with increasing engagements, which indirectly related to gaining consumer trust, hence better credibility for the brand.

●      Reduction in costs through automation: well-planned marketing can reduce costs remarkably while reaching the target audience at the same time. A traditional marketing strategy could comparatively be heavier on budget.

●      Targets towards the right audience: It is extremely important to approach a specific targeted audience to increase its brand value and credibility. Digital marketing can help track the audience based on age, gender, or social status, which eventually helps with better engagements.

●      Accurate measures of all results: It can dynamically help raise, expose and generate interests in the public.

●       Multiple marketing options: other digital marketing options such as WhatsApp, Messenger, WeChat, Snapchat, etc can help the companies create an in-depth business review, audience analysis, etc. It gives extra credibility to the company and its resources.

DISADVANTAGES:

●      Worldwide competition through globalization: Every brand is trying to reach its audience from a global perspective. This heavily increases competition even in the immediate community.

●      Dependability on technology: The internet comes with its dark side as well. The 100% dependability of digital marketing over the internet does have its downsides as well.

●      It can create security and privacy issues, if not handled well. Hackers can easily access data within the website, which is why it is extremely important to encrypt information and maintain security.

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