The Relevance Of Advertising On Instagram

 

Every business now invests well in running a digital marketing campaign. Google offers to run paid searches and advertisements, and then there are social network sites like Linkedin, Facebook, Twitter and other industry-related social sites providing advertising services. But towering all over them is Instagram. It is the new interest of users and an excellent platform for sharing visual stories. Instagram provides various choice and selection in multiple formats, and many advertisers have seen this channel yield higher ROI than other advertising channels. Instagram has over 1 Billion users as on date, and the count is rapidly increasing. There are so many users scrolling through their feeds at a time, and it isn't easy to catch the users' attention with so many distractors and active competitors. Well, Instagram advertising makes a real impact breaking through the clutter organically. Instagram ads are a powerful vehicle to focus on the right people, at the right time and with the right message and imagery.

 

WhatIs Instagram Advertising?

Advertising on Instagram is a method of paying to "Sponsored Content" on the Instagram Platform to reach a larger and more interested audience. This platform is often utilised to grow brand exposure, website traffic, generate new leads, and direct current leads towards converting. Instagram is a visual platform. Therefore an image, set of pictures and video accompanied with text to reach the selected audience is preferred on Instagram ads. Spending some money behind a post may lead to more exposure for your brand, and more control over the viewers.

 

Is Instagram Advertising Right for Your Business?

Instagram tends to skew more towards a youthful audience. The majority 55% percentage of Instagram users fall in the age range of 18-29 and 28% in 30-49 years-old. Only 11% of Instagram users are between 50 and 64, and just 4% are over 65 years old.

 The majority of Instagram users (32%) live in urban areas, whereas 28% live in the suburbs, and 18% of users in the rural areas, revealed a recent study. Although there are more women on Instagram than men, the gender gap is not as large as it was before and as the platform continues to grow, more and more adults over 34 years age are likely to be hopping on the Instagram bandwagon. Also, if you are working only with 4% of adults over 65 years old, that demographic can be targeted directly.

 Instagram gives granular control to target specific genders, age groups, interests, locations, behaviours, and more. It is also possible to target a custom or lookalike audience to show ads only to the direct list of leads or to those who have a similar makeup.

 The advertisers should really understand the fact that Instagram uses Facebook's demographic data to serve ads only to the appropriate parties. This makes the tool most significant for advertisers to target a niche audience because it has a thorough history of demographic targeting choice. Instagram advertising can be most powerful for the visual or creative industry, such as the restaurants or handicrafts sector.

 How Much Do Instagram Ads Cost?

Costing is done based on a variety of factors and influenced by the audience and ad feedback. The model is based on cost per click (CPC) and cost per impressions (CPM). The prices are determined according to Instagram's ad auction. There's furthermore that goes into understanding in regards to advertising on the Instagram platform.

 On the brighter side, the advertisers have control over allocated budgets. There can be a daily budget to limit the amount spent per day or a lifetime budget to set up the ad to run for a long time until the fund is depleted. Other ways to control Instagram ad spend include setting ad schedule (for instance, specify certain hours during the day to run the ads), setting an ad delivery method (there are three options: link clicks, impressions and unique daily reach), and setting a bid amount (manual vs automatic).

 Digital Puzzle is a digital marketing agency in India that provides package services to handle your marketing needs. They can efficiently manage advertising on social media handles; their performance is evident in their own and their clients' page. With the skills and experience they have, you will get instant results and spontaneous growth in your business.