Today’s generation is digital.
Digital marketing is a marketing platform to promote products and services
online. In simple terms, we can say that digital marketing is about promoting
our products to customers using the Internet. Many concepts of traditional
marketing apply to digital marketing platforms.
In every era, the market has evolved
based on the customers’ demands and selection. It was seen in history that when
customers used Radio, it gave birth to radio advertising and marketing. Next,
we got the boom of televisions. Globally it was one of the most widely used
devices, which allowed the companies to reach a mass audience with TV
advertisements. TV advertising is one of the most preferred advertising
strategies for companies, even today. Since the advent of the Internet, more
customers started using it, giving birth to a new marketing era, originally
called Internet marketing, which is now called Digital Marketing. To understand Digital Marketing’s scope in
India, we must understand its advantages and sustain it until we get a new
communication generation.
The total number of Internet users
in 1995 was less than 1% of the world population. As per data as of October
2020, 59% of the world population uses the Internet. (i.e) 4.66 Billion Users.
Of these, 4.28 Billion are unique mobile users & 4.14 Billion are active
social media users. That shows the growth of digital marketing in the last 20
years. India can reach up to $100 Billion in online E-commerce as per the
latest Google report. With increasing customers from various demographics and
locations, there is a huge growth prospect in digital marketing.
India has surpassed the USA in the
total number of users. With the emergence of 4g internet services, India has
seen a great increase in internet users, which gives more scope to reach a target audience for digital
marketers. Most of the users globally use mobile phones for communication, as
per a report, there are 4.14 billion unique mobile phone users globally.
Today’s majority of mobile phones have internet accessibility, allowing
customers to connect with businesses anytime & anywhere.
It is not easy to advertise to the
target audience with specific demographics & details in traditional
marketing strategies. Most of the marketing methods are aimed at mass marketing
for the product. There are so many customized & personalized methods to
target the exclusive audience with digital marketing. Ex: Today, we can reach
the audience by location, age, gender, qualification, interests, personal information, etc. We have many other advanced strategies to target a very specific audience.
The digital marketing industry is
growing and bringing more opportunities to professionals in this industry.
Following are opportunities available for professionals. One must have good
soft and technical skills to start a career in digital marketing. The best way to start your career in digital
marketing is to find a job. There are many different specializations in digital
marketing, so you will have different options to start your digital marketing
career.
●
Junior
& Mid Level Career Options
1. Digital
Marketing Intern
2. Digital
Marketing Executive
3. SEO
Executive
4. Link
Building Specialist
5. Social
Media Specialist
6. Google
Ads Specialist
7. Email
Marketing Specialist
8. Web
Analyst
9. Online
Reputation Executive
10. Content
Marketing Executive
●
Higher
Level Digital Marketing Job Titles
1. Digital
Marketing Strategist
2. Digital
Marketing Manager
3. Social
Media Manager
4. Digital
Marketing Head
5. Paid
Advertising Manager
6. Digital
Branding Head
Last year, there was a subsequent
increase in Work from Home (WFH) jobs due to the Covid-19 pandemic. Now, many
companies are switching towards digital marketing for advertising. It is expected that there will be a great demand
for digital marketing specialists all over India once the economy is restored
to a normal level. The demand for digital platforms has increased, and as per
some reports, 50% more time is spent by users on social media. This fact
presents a great opportunity for companies to target these specific users. Many
individuals are now switching towards GIG-based work (Freelance). Demand for
quality freelancers has increased due to many restrictions on offline
activities.
Digital
Puzzle is a very competent digital marketing agency in India,
based in Kolkata. The agency builds marketing strategies for clients and
implements them with digital marketing. They provide opportunities for new
learners and new start-ups to boost their growth with their excellent skills
and insights instantly. Digital marketing is the future everyone should bet on
for their businesses and careers.
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