Is Podcast The New Medium To Reach Customers?

 

New gadgets like AirPods, Smart speakers and Connected cars have seen growth, making it easy for consumers to purchase content and incentivizing inventors to invent high-quality products. There is rapid growth in Over The Top (OTT) audio platforms in India. In a way, the pandemic has changed the way people use media, starting from OTT and rapid growth in audio streaming platforms. Millions of consumers listened to India's audio streaming apps during January, according to a Kantar study on February 13, 2020. Digital Puzzle keeps up with the latest marketing trends to deliver successful marketing strategies to its clients. They have their podcast channel on Soundcloud, where they impart their knowledge and expertise to businesses. They understand the reach this medium provides and realize the potential results it could provide to a company.

 A podcast is a digital audio app of spoken words that users can download and listen to on their devices using audio streaming applications on demand. The name podcast originated from a portable, smart music device popularly known as iPod. There are various podcast formats available like Panel podcast, Interview podcast, Non - fictional storytelling podcast, Conversational/Co-hosted podcast, etc. A considerable number of brands are now penetrating podcast marketing to connect with their audience, along with audio ads. There are many platforms to listen to podcasts from, such as Google podcast, Apple Podcast, Overcast, Amazon Alexa, and Spotify. Podcast ads are the new sensation in digital marketing in India. The massive podcast strategy has sensitized the plethora of Digital Audio Marketing. The use of podcasts has grown in India exponentially. There are over 40 million Indians, and nearly 500 million internet users listen to podcasts. The graph is rising rapidly and there was almost 60% growth in podcast listeners in India in the recent past. The Tropicana, Storytel, Accenture, Motilal Oswal, Aditya Birla Mutual Fund, Paytm money, and more such Brands have already leveraged digital audio podcasts.

 

There are nearly 90% of podcast listeners on social media. Further can be divided as Facebook 76%, followed by Instagram 41% and Linkedin is at 33%. Podcast listeners are very motile, meaning 52% of people listen to podcasts in cars, whereas 40% listen to them while performing physical activities live running, walking, followed by 32% during workouts. A podcast has to be promoted at the right time to grab attention effectively. Following are the best tips and strategies for getting a podcast seen by as many people as possible:

1. Release a podcast with at least three episodes to start with.

2. There are plenty of apps that can help you launch your podcast, such as Google Play, Spotify, etc. Select your platform according to your customer demographics.

3. Ask listeners to subscribe, share, and leave reviews that way, you will always have feedback from your engaging customers.

4. It's essential to leverage your social media platforms to promote your podcast, which helps you reach and engage a larger audience.

 Digital audio and audio ads are the next priority. There will be a need very soon for all the brands to penetrate the podcast and digital audio industry for closely connecting with consumers. To grow with the podcast today, you must produce high-quality audios. It is prudent to know your audience and network with the right people. Reach Digital Puzzle for all your queries regarding podcast marketing. As a digital marketing agency, they are already fluent in whipping up content for brands through extensive research. They are capable of doing the same for podcasts. You can learn about them and their work on their website.