Instagram has an advertising audience of more than 1.16 billion people. It offers a dramatic reach for brands. This year the potential reach of instagram marketing has grown substantially, increasing by 76 million people in the last quarter. More than 90% of Instagram users follow at least one business. Consumer products don't only benefit. B2B decision-makers are exceeding more than 36% use Instagram when searching for new products or services. Digital Puzzle, as a digital marketing agency, excels in this niche. These Instagram marketing tips for 2021 from the agency will help reinvent a company's Instagram marketing strategy for more progress. Digital Puzzle is an expert at handling social media marketing and is here to share their expertise. Before getting started with Instagram marketing, you need an Instagram Business account or an Instagram creator account. Here are some Instagram marketing tips important for business:
Use a business account
Here's why you should reconsider creating a business account
instead of a regular one. A business account gives access to features you can't
use with a personal account, including:
●
Instagram Insights
●
Instagram ads
●
Instagram Shopping
●
Primary and secondary
inboxes
●
Contact and a
call-to-action button on your profile
A creator account has
many advantages for influencers and content creators. But most marketers, it is
much more beneficial to use a business account.
All social platforms are tools. But those tools can't be useful
unless you identify what you are building. Marketing on Instagram can mean
different things to different marketers. Are you looking for:
●
To create an online
presence?
●
To increase brand
awareness?
●
To get new leads?
●
To establish the
brand?
●
To sell products
directly from the app?
Several different
outcomes may be combined. But the goal should be well defined for the Instagram
strategy to get there.
Optimize the profile Instagram bio needs to make a great first impression in just 150 characters to convey your brand personality. You must convince people to follow your Instagram account within those limitations. Fortunately, a few other fields are also available to showcase what your brand is all about on your Instagram profile and make it easier for people to find you. These include:
● Your name: Up to 30 characters included in the search.
● Your username: Up to 30 characters included in the search. Also called your 'Instagram handle.'
● Your website: A clickable URL that is changeable.
● Category: A business feature that tells your audience without using up bio characters what you're all about.
● Contact info: Provides a source for people to reach you.
● Call-to-action buttons: Gives your audience a way to interact with you from your profile page.
Choosing the correct profile image.
For most brands, the Instagram profile image should be a
company's logo. This helps in gaining credibility in users and allows visitors
to see at a glance who you are. Your Instagram profile photo displays 110 by
110 pixels, cropped to a circle with a 110-pixel diameter and should be
planned accordingly for proper visibility.
Your posts should be
aesthetically pleasing as Instagram is a visual medium. It's not required to
have a professionally photographed photo, but it must be visually appealing and
encapturing. Visual mediums other than images, like infographics or animations,
should be ensured that they're crisp, clear, easy-to-read, and eye-catching.
Photos must tell stories to capture viewers. Otherwise, they're not going to
engage followers. Here are a few options available:
● Behind-the-scenes posts: Provide followers a glimpse at your workspace.
● Quotes and text-based images: Manipulate texts to create visually engaging content.
● Regrams and UGC: User-generated content is the most trustworthy content.
● Instructional posts: Persuasive posts that engage users with how-to information to reach goals on the subjects you offer.
● Videos: Instagram also provides you a platform to upload videos. It helps you reach your audience in a longer and broader format.
● Reels: This one is a multi-cut video format.
Compelling content
should inspire people to share your newsfeed posts to their stories, which can
expand your reach. It is vital to focus on creating content worthy of a share,
not just a quick like.
Along with your
content, your profile's aesthetics determine the vibe you create. This
influences your users buying decisions and your brand's recognition. Your look
should be consistent across your posts, helping followers easily recognize your
content in their feeds. The conventional way to achieve this kind of
consistency is to use Lightroom presets. Digital Puzzle's portfolio
demonstrates what is expected.
Write great captions
Captions determine the
worth of your post. Your voice is just as vital as your look. Similar to your
visuals, your writing should also maintain consistency across all your posts.
Instagram allows you to create captions of up to 2,200 characters. It would help
if you efficiently used it to express your opinions. Though only the first two
lines are visible in the newsfeed, and to continue reading, one would have to
click the 'more' option. People usually don't tend to read captions thoroughly.
So, it would be best to focus on capturing their attention in the first two
lines themselves. The following caption lengths are ideally recommended for
Instagram:
●
138–150 characters for
organic posts
●
125 characters for
Instagram ads
If there is more to
say, then make sure it is worth reading. A good caption must be relevant,
entertaining, informative, and convincing.
Proper use of hashtags
enables you to increase your visibility and discoverability. Instagram allows
up to 30 tags per post. But that is not realistic. Only 5-9 tags are
recommended for a single post. Otherwise, it may come off as hashtag stuffing
(a spam tactic that often acts negatively when drawing users' attention). It is
even worse to use irrelevant or repetitive hashtags. It can make you lose trust
among your prospective customers, and they may choose not to show interest in
your post for that tag. For credibility, choose hashtags which are:
●
relevant
●
specific to your niche
●
Do not encourage
follow- or like-swapping (i.e. #like4like or #followme)
Engage
Your engagement on
Instagram with users will lead to more engagement from them. Only posting great
content isn't enough. If you overlook comments and never associate with some
other profiles, no one on your network will notice your presence. The bare
minimum one has to do is to react to comments on a post. It'sIt's also
beneficial to follow, like, and comment on posts of popular profile in your
niche to increase visibility.
Stories play a key
part in a good Instagram marketing strategy that helped most businesses garner
a host of attention towards the brand and the product. Instagram Stories
disappear after just 24 hours. Followers expect them to be realistic and raw
than the curated Instagram input. The stories provide an opportunity to connect
with followers and build grass-root relationships. Following are some
strategies highlighted:
●
Tell a story: The message should be
short and straight forward.
●
Think fast: Use multiple short
"clips" and convey your message in the first paragraph.
●
Provide value: Give viewers valuable
pieces of information or provide a link to useful resources.
●
Use a call to action: Not to rely on the
small "swipe up" Instagram overlays for outside links. Use text to
tell followers the reason to swipe.
●
Use a consistent brand identity: Like Instagram input, the stories should align with the brand
voice and esthetic.
Digital Puzzle can
save time by scheduling your Instagram Stories in advance.
You can create
highlighted albums to preserve your stories after the 24 hours time limitation.
Your highlight albums should appear right under your bio, and you can create
custom covers for each. The implementation of this adds a whole extra component
to your bio, giving potential followers more information on the business and
why they should follow you on Instagram.
The digital gift cards
can be sold directly from your Instagram content or profile. This is a great
deal to create a relationship with fans and get their support through difficult
times.
The countdown sticker
is an interactive sticker for Stories that alerts interested fans to get
notified when something new is offered. It creates excitement and anticipation
for the launch.
Instagram Live
provides loads of potential ways to connect with fans in a real-time mode.
Follow these strategies for a compelling experience:
●
Collaborate with an
industry expert, using the "Add a Guest" option to go live.
●
Offer alive
background look at an event.
●
Host a workshop or
Share a tutorial
●
Host a Q&A
●
Interview a team
member
●
Talk to a client or
customer
A business profile can
also enable you to set up an Instagram Shop. This feature allows you to create
your own online store on Instagram. There is a "View Shop" button on
your Instagram profile page so that the fans can tap through your shop without
viewing a specific post. Even better, there's a "Shop" tab on the
Explore page, where users can search for new products or view products from
brands they already interacted with on Instagram. There are about 130 million
Instagram users, tap on shopping posts every month, keen to buy products from
the brands they search for. Shopping products can be tagged in posts, stories,
and IGTV. Also, if you tag products in Instagram Stories, try turning on
Auto-highlight. This saves all posts from product tags to Stories Highlights so
that potential customers can view them for more than 24 hours.
The best time slot to
post on Instagram depends on industry business.
Here are a few best
times to post for each industry:
●
Travel-tourism: Friday
(9 a.m. to 1 p.m.)
●
Entertainment and
Media: Tuesday & Thursday (12 noon to 3 p.m.)
●
Food and beverage:
Friday (12 noon)
●
Retail: Tuesday,
Thursday, and Friday (12 noon)
●
Services
(professional): Tuesday, Wednesday, and Friday (9 a.m. or 10 a.m.)
●
Non-profit
organizations: Tuesday (10 a.m. or 4 p.m.)
●
E-commerce
non-retailer: Thursday (4 p.m. or 9 p.m.)
●
Healthcare sector:
Wednesday and Sunday (9 a.m.)
●
Personal care and
hygiene: Thursday and Friday (1 p.m., 2 p.m., or 3 p.m.)
●
Technology and
Science: Monday and Tuesday (2 p.m.)
●
Education and
learning: Thursday (4 p.m. or 5 p.m.)
Try an influencer partnership.
An influencer can help
to build credibility while exhibiting your brand to a new audience. A survey by
Civic Science found that nearly half of daily Instagram users have purchased on
the recommendation of an influencer. One easy way to start with influencer
marketing on Instagram is to host him to takeover. This means to invite an
influencer to take over your Instagram account for a set period, for instance,
a weekend or for a special event. This extends your reach while giving the
influencer exposure to a new audience.
The surest way to get
content in view of a new audience is to run an Instagram ad. After defining a
target audience, use that information to target the ads based on:
●
Location: State,
province, city, country, etc.
●
Demographics: Like
age, gender, and language.
●
Interests: The kinds
of accounts people follow, apps they use, and ads they click on.
●
Behaviors: Instagram,
both online and offline.
Custom audiences of
people can also be uploaded you have relationships with and use it to create
lookalike audiences. You can advertise in the Instagram input, Stories, or
Explore.
Refine your strategy with analytics
Social media marketing, especially on Instagram, always has scope for improvement. The best
way to progress is to learn from previously done actions. Instagram insights
equip you to act towards that by providing statistics that you can study to
improve content.
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